abbaskalsoomA2

Sanam’s Boutique &Salon is small privately owned local business that offers Pakistani clothing services and salon services. They provide both Retail and Wholesale services. Online advertisements are their next step in order to increase their cliental base and increase their identity. Their target is to deliver the services of their high quality clothing or salon services to their target audience. Their target audience is mainly South Asian women from the age of 16 and older. I have used a girly/sophisticated theme in the advertisements to reach their potential customers. The use of red and gold are significant in the South Asian culture and it symbolizes rich, bridal, good luck, fertility and prosperity. I used this theme to signify the cultural value. Also these are the same colours used by the company’s website. These particular advertisements are created to promote their clothing services and their new salon service that they have included in their business. Also to get the people familiarized to their brand name.

Three different forms of online ads have been used to create an effective ad campaign for this company. They are full banner (468x60), wide skyscraper (160x600) and Vertical rectangle (240x400). These are the standard online ad banner sizes. The layouts for the ads are simple and consistent and have the logo which will help anyone who sees a banner ad and a skyscraper ad find it clear from design and copy that it is the same campaign. All the three banners have a black background with red for the company name and the logo. All three ads contain same background, writing style and colours for consistency and fancy and detail design portraying the nature of the company.

Red and gold on the black with grey damask background creates an eye-catching layout and since this is consistent in all three ads and this makes it obvious that the ads are for the same company. Also each element of the Ads are directly link the company’s website as the same background, pictures and colours are used to attract more online audience. The consistency of colours, patterns, text type, messages and company logo are uniform in all three ads which added a sense of proficiency. The difference between each ad is the design layout in terms of the banner sizes, the amount of information and the message is created in a tasteful way to create customer interest and not have the exact same message in every banner. The least amount of information has been added on the banners to avoid clutter and too much information which makes it easy 2 follow through. However the eye-catching colours and damask pattern gets customer attention and the information that is useful, is provided for further investigation.

Therefore, the three banners that have been chosen for the advertisement are very modern and classy which implies the nature of the company. The reason why I chose to do those 3 forms of online ads is because I see those common and they are not annoying and over powering like many ads and spam.