Ad+Critique.



__**Ad Critique **__
1) __** Coke Bubble Game EN - Banner Ad **__

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The online advertisement that I have chosen to critique on is a Coca-cola ad.  This banner ad ran on MTV.ca, as a quirky way to catch users attention and draw them to their website- iCole==ke. The ad is initially still with a 'play now' text encouraging users to hit click on the bottle. Once clicked on the user is to catch as many bubbles as possible before the bottle finished using the keys W.A.S.D. to navigate. Play at : http://www.quyngo.com/2011/01/coke-bubble-game-banner-ad.html

Who is their target audience?

The CocaCola advertisement is aimed for individuals aged 18-36. It has a large number of potential customers as Coca-Cola is a widely consumed beverage available nearly everywhere. Coca-Cola effectively aimed this particular ad at consumers in the age group of 18 to 36 by putting the advertisement on a very popular website called MTV.ca, in which thier main and target audience is this individuals of this age range. By having an advertisement on the front page of this site, it is almost certain this Ad will be recognized.

What are they trying to advance?

The purpose of this Ad is to bring attention to Coca-Cola as a refreshment, and to draw individuals to their website- icoke.ca. By involving the target audience in the ad, the campaign is viewed as fun by its viewers. In this case, users are more likely to engage in, and pass along to others. The ad itself doesn't actually give much information about the product, it simply gives the audience a chance to collect iCoke points in order redeem prizes through their website.

When did you see this campaign, and where? I initially saw this Ad. on MTV.ca over a year ago. Once given the task I immidiately though back to this ad. and found it again on http://www.quyngo.com/.

What techniques did they use? The technique used in this ad is engaging the consumer. The interaction with the end user, gives Coca-Cola an advantage because it brings new users to their website. Once the user is done playing the game, they are given a pin number, to redeem their points and win prizes, the user must create an account at icoke.ca and submit their pin number. This ultimately further engages the user, by having them collect their points while Coca-Cola promotes their product through the site.

<span style="color: #ff0000; font-family: Arial,Helvetica,sans-serif;">Do you believe they were effective? Why/why not? <span style="background-color: #ffffff; font-family: Arial,Helvetica,sans-serif;">I believe Coca-Cola's marketing strategy was very effective in sense that, it primarily catches the consumers attention through the moving images, and then retains them through the game. Once the end user is done playing the game, they are given a pin number to redeem points and ultimately win prizes. In advertising, gaining a consumers attention is a very important step in selling, in which Coke has managed to accomplish. Coca-Cola has effectively used several combined strategies to impact consumer behavior in a positive manner.

<span style="font-family: Arial,Helvetica,sans-serif;">2)__**RBC- Direct Investing**__
<span style="color: #ff0000; font-family: Arial,Helvetica,sans-serif;">Who is their target audience?

<span style="font-family: Arial,Helvetica,sans-serif;">The target audience for this advertisement is any individual of age to open a bank account. In particular those who are interested in Direct investing, and have never done so before. Their ad. is very informative and makes the process seem extremely simplistic for a novice user, so long they have prior experience shopping online. <span style="color: #ff0000; font-family: Arial,Helvetica,sans-serif;">What are they trying to advance?

RBC- Direct Investing is attempting to attain new accounts and hence new customers under the said business segment. The ad suggests the process is as simple as sho<span style="font-family: Arial,Helvetica,sans-serif;">pping online, and specifically compares the process to shopping online for books, a camera or a vacation package. In addition to selling their service, RBC aspires to raise their brand awareness. Group head, RBC Wealth Management, commented, <span style="background-color: #ffffff; color: #00234c; font-family: Arial,Helvetica,sans-serif; font-size: 13px;">"Raising awareness of our brand globally is a crucial part of our objective to both increase our leading market share in Canada and accelerate our growth internationally," (George Lewis).

<span style="color: #ff0000; font-family: Arial,Helvetica,sans-serif;">When did you see this campaign, and where? I saw this particular Ad at YouTube.com today. This advertisement is continually presented on the home screen just under the search bar, almost impossible to miss. To engage in ad, please see: YouTube.com

<span style="color: #ff0000; font-family: Arial,Helvetica,sans-serif;">What techniques did they use?

The ad uses the technique of engaging the user to successfully transmit their message. The user is asked to click on the picture according to their online shopping habits. Once selected, the user is given the opportunity to 'buy in' in which the consumer is given more detailed information on the product and is taken to the RBC Website.

informative. <span style="color: #ff0000; font-family: Arial,Helvetica,sans-serif;">Do you believe they were effective? Why/why not?

RBC's effort is creative and involving, but not entirely innovating. Since nearly everyone with internet access uses YouTube.com as a source of entertainment or information, RBC is reaching an vast number of potential clients of varying demography populations. In addition the ad is placed just below the search bar, and therefore YouTube.com viewers are forced to also view the ad when they search, even if they dont want to. In conclusion, I believe their marketing strategy was effective because, although I was not interested in opening an account, my attention was drawn to the moving image and playful feel of the ad.

Work Cited: http://www.rbc.com/newsroom/2011/0930-wm-brand-campaign.html www.youtube.com www.icoke.ca <span style="font-family: Arial,Helvetica,sans-serif;">http://www.quyngo.com/.