Online+Ad+Design

RESUBMISSION ON BOTTOM HALF !

Durham College Ad.
I chose to do my assignment on Durham College because I had recently taken an extra curricular course there a couple months ago. In addition, coming from Whitby, the town next to the college, I am constantly bombarded with advertisements and logos from the school. I thought it would be fun to give their current logo a little spin. The designs I have created align with the schools current themes, colours and feel. My goal was to keep the ads simple and straight to the point instead of cluttering my banners with pictures and various company logos. Head Banner: (Please refresh to video again- does not loop) The head banner I have created is an interactive work created in Adobe’s Flash. The dimensions of the banner are 600px by 200px, although the size would be minimized to 600px by 100px for certain websites, such as Youtube.com. I aimed for the banner animations to catch the eye of the visitor, without distracting the message. Over-use of animation can also increase the file size of the banner, which could result in a longer loading time. In some cases, the ad could take so long to load that the visitor has already scrolled past the banner ad before the load is complete. This of course would have an undesirable effect on clickthrough rates. Tower Ad:

My tower ad, consistant with my Head banner, used the same design themes. This ad however gave me the opportunity to connect with visitors through various social media sites. According to apromotionguide.com, banner ads that contain a clicking point, on average are clicked more than those that don't (A promotion guide). The site continues to explain that over the past few decades people have been exposed to passive forms of advertising and adversely assume that Internet advertising is similar & doesn't require any action from their part. By displaying a clicking source, such as a twitter, or facebook logo, it lets the users know that they should do something, rather than simply watching passively. The results include an increased Click through Rate(A promotion guide). Facebook Ad

This last ad was the easiest to create, as Facebook prearranged the layout of the ad. I simply added Durham College’s logo, aligning with the schools current themes, colors and feel. To the left of the schools logo, I added a short sentence or two giving viewers information regarding upcoming events

RESUBMISSION!! ONLINE AD DESIGN:

For the resubmission of my assignment, I decided to create graphical and interactive online advertisement that are used on web pages to attract potential consumers. The product being advertised is fictional television show called “Life of Toloue”. On this season on “Life of Toloue”, Whitney, Roxy, Olivia, and Erin will learn that in Toronto, climbing your way to the top means doing it alongside both friends and enemies. Whitney gets a last minute chance of a lifetime- a show at New York Fashion Week. After the chaos and fanfare subsides, Toloue has more than ever to do to prove herself as a designer.

Since “Life of Toloue” is a fairly new television show, it is important for creators to establish a brand identity. One way of doing this is through online advertisements. Below I have created three adverts created in adobe’s Illustrator, Photoshop and Flash, and will be displayed through a head banner, tower ad and a Facebook ad. The designs I have created align with a common theme, color and feel. My goal was to keep the ads very simple and straight to the point instead of cluttering them with various images and texts.

The first banner ad is an example of a Head Banner. It is the largest image of the three ad designs created, with the dimensions, 600px by 100px. The image is an interactive work created in Adobe’s Flash, aimed to catch the eye of the visitor, and draw them to take a second to look at the moving image. Over-use of animation can however increase a banner’s file size, which could result in longer loading times. In some cases, an ad could take so long to load that the visitor has already scrolled past the banner before it has completely loaded, causing an undesirable effect on clickthrough rates. For this reason my “Life of Toloue” Banner ad is kept simple to increase it’s efficiency. A banner ad like the one I have created would be most effiecienty used on sites such as Youtube,com or [|ca.eonline.com/], where the show can be watched. media type="file" key="tolouessihit.swf" width="468" height="351"

My second advert is in the form of a tower ad, consistent with my Head banner, I have used the same design themes. This ad however gave me the opportunity to connect with visitors through various social media sites. According to apromotionguide.com, banner ads that contain a clicking point, on average are clicked more than those that don't (A promotion guide). “A promotion guide” explain that over the past few decades people have been exposed to passive forms of advertising and adversely assume that Internet advertising is similar & doesn't require any action from their part. By displaying a clicking source, such as a twitter, or facebook logo, itlets the users know that they should do something, rather than simply watching passively. The results include an increased Click through Rate(A promotion guide).



The last design is a Facebook advertisment. It uses less graphical images and more text based interactivity to promote and to guide visitors to the website. This last ad also aligns with the other advertisement’s themes, colors and feel. The Facebook advertising platform is a tool which allows groups or organizations to display type ad’s on the right hand bar of various Facebook pages and profiles. By creating a simple Facebook advertisment, the creators of “Life of Toloue” can potentially reach over 800 million individual users o increase brand awareness (Facebook). The creators of the show can choose a target audience for the ad based on location, language, education, work, age, gender, connections or even likes and interests. (For example, creators can choose to target males and females, aged 18-40, who live in Canada).

A case study provided by Facebook.com, showed positive ad results of a 25% Click Through Rate (CTR), and an increase in conversation resulting in a positive return on investment (ROI) (Facebook). Once the creators of “Life of Toloue” creates and launches their campaign they can use the Facebook Insights took to monitor consumer interactions. The tool can provide information about the actual audience (as apposed to the target demographics), and interests of the people clicking the ads and the keywords that drew that interest. This information will help the DEM Society narrow or broaden their target group. Ad administrators will have the ability to view this information by simply clicking the box titled ”Insights” on the left-hand side bar (Duct Tape Marketing). Below is an image of “Life of Toloue’s” potential Facebook advertisement.

References "5 Steps to Successful Facebook Advertising :: Small Business Marketing Blog from Duct Tape Marketing." Duct Tape Marketing. N.p., n.d. Web. 26 Mar. 2012. . "Banner ads - A Promotion Guide." Free website promotion tutorial - A Promotion Guide. N.p., n.d. Web. 3 Apr. 2012. .

Stokes, Rob. "Online Advertising." 4th ed. EMarketing: The Essential Guide to Digital Marketing. 2011. Web. 26 Feb. 2012. < [] >.